In the world of advertising, companies tend to use images they believe will help to make their product sell.  These images tend to include things such as making the product look like it works far better than its competitors’ and everyone being generally happy about using whatever the product may be; but along with these images comes images that reinforce stereotypes such as those about women.  In today's world, there aren't many ads that don't include either an image of a young attractive woman or a woman that is busy doing housework while her husband is nowhere to be found.  These types of images portray women only as sex objects or as subservient housewives to their husbands.  Though on the rise, it is still very rare to see a woman portrayed in a position of power in advertisements.  Advertisers are still under the impression that "sex sells" and that women are still the only ones doing housework.  "Studies of advertisements in a variety of men's, women's, and general interest magazines have categorized women in various roles: housewife, decorative element, sex object, and dependent on men; (Zimmerman & Dahlberg, 71)."  The objectification of women has for the most part always existed in advertisement and has been the driving force behind many feminist movements.  Though in recent years, women have started to use sex appeal as a way of empowerment and therefore don't get as offended by some of the advertisements of today; they still have strong feelings about the way women are objectified in the ads we see daily on TV and in magazines.

That is why this website was created in order to bring this issue to the light.  It is set up to inform the public of the issue of women being objectified in advertisements by offering history, statistics, and other information related to the topic.  By reading the information in this website, we hope to further the public knowledge on unfair advertising methods which will hopefully lead to a change in the types of images we see of women.  We believe there is a very important issue that needs to be addressed and hope to educate the public on the sociological damage that has arisen from the depiction of women in ads.